Rioconn Interactive Pvt. Ltd.

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Why Brands Still Prefer The Creative Agency Approach To Identity Design

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Why Brands Still Prefer The Creative Agency Approach To Identity Design

Rioconn Interactive is Ahmedabad’s leading advertising and branding agency, we tell stories with visuals and words. We function on the base of effective communication and simplified advertising. We critically brainstorm artistic ideas and deliver high-quality services with rapidness in action. 

Identity Design:

Any individual’s mind processes a logo far more intricately than a hypermarket scanner reads a barcode. Whenever our mind sees the logo, it triggers memories associated with the brand. Rioconn’s approach for identity design is focused on consistency, consistency not only for the logo design but for each and every element associated with it. One of the important elements is colour which is just not the element but a feeling by itself. Our Identity Design team makes sure that when one sees a brand or its product they must feel uplifted. Hence in identity design, just logo design is not crucial but creating a system of delight and persuasion is important which is very rare for the audience to ignore. While rejuvenating the brands we ensure to energise it’s touch points, and set the tone and tenor for how it behaves. Hence logo design or identity design is merely not design but a brand experience which evokes multi-sensorial triggers that are consistent throughout at the same time team ensures simplicity and elegance which is the smartest and the quickest way to the human mind. 

By creating flawless brand architecture, we establish a clear niche and demarcation in brand’s offerings. Through logic and emotions we ensure that the brand architecture. Some of the most popular identity designs (Logo Designs) by team Rioconn are  Nationally renowned private design institute UID (Typography), Volansys Technologies, Saanvi Nirman (Real estate Brand), Disha (Ethnicwear Brand), MTLL (Processing House), Stylory (Modular Kitchen Manufacturer), Neighbourhood Motors (Class AA – Hyundai Service Station) and many more.

A business without a brand cannot be successful, just like that brand guidelines are vital for the survival and success of a brand. It helps you to define how the brand elements are to be used and guide the rules on how a business speaks with the audience. It is equally useful and important in the scenario of rebranding in future as you don’t have to lay down every single rule again and again. 

Some of the most popular brands like Shalby Hospitals, Ganesh Housing & Pramukh Group have not only used our services for identity and logo design but also for developing brand guidelines so as to maintain consistency in communication and experience to its audiences.

Blog written by:-

Hemaang Gandhi  – Founder & CEO, Rioconn Interactive , Mar, 2020

An astute marketing & communication professional, Entrepreneur, StoryTeller and Mentor  with over 18 years of experience, hemaang loves writing & expressing his opinion on various topics. Apart from writing some of his hobbies include reading, running marathons and driving long distances and meeting new people.  

Marketing In The Time Of Coronavirus

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Marketing In The Time Of Coronavirus

Things haven’t yet fell apart, the centre still holds

And mere anarchy is not yet loosed upon the world.

You don’t have to be a WB Yeats fan to get the hint of hysteria that is sweeping the world like wildfire. By now, every second sentence that you utter probably has a coronavirus connotation. But as my inaccurate rendering of The Second Coming indicates, I’m here to argue that maybe, we can be cautious without being an alarmist. Especially the marketers across the planet on whose shoulders the reputation of the entire capitalist system lies.

Light At The End Of The Sales Funnel

Globally, media spend is falling faster than people’s faith in governments. But don’t abandon hope, all ye who enter here because amidst the chaos and social distancing some new information has come to light.

Isolation & No Play Makes Jack An Internet Enthusiast

E-commerce platforms are reporting a huge surge in online ordering that led to Amazon hiring 100,000 new distribution workers in the US. YouTube has reported an increase in online streaming activity and in Italy, first-time installs of Netflix app is up by 57%. Therefore, it is safe to assume that these trends of quarantine induced increased online activity will be replicated anywhere in the world where self-quarantine and social isolation has been put in effect. So at least one path looks clear for the advertisers and marketers.

Digital Marketing Will Lead The Way

Digital media will play a pivotal role in the coming months and its utility in delivering brand messages will be paramount in your brand strategy. If you have an online business, this is the time to bolster your social media presence using all the tools that technology has to offer. For e-commerce enterprises it’s imperative to improve your back-end programming to remove any existing bugs while ensuring your supply-chain is functioning. 

While both Facebook and Indian Government have pledged to check the ads that indiscriminately use the pandemic to sell their products or make misleading claims, what needs to be done is mindful social messaging with a brand focus. As Hemaang Gandhi, Founder of Rioconn Interactive Pvt. Ltd suggests,“Instead of ROI driven campaigns, one should look at purpose-driven brand campaigns. In the time of calamity, it is essential to create a humane connection between the brand and the clients.” Further elucidating the idea he adds, “You must ensure that your brand becomes a messenger of hope and promotes precaution.”

It’s not certain how long the pandemic will last, but like all things, we’ll ride it out together. If there is one admirable thing among our species, then it’s our persistence to prevail amongst all odds.

Blog written by:-

Hemaang Gandhi  – Founder & CEO, Rioconn Interactive , Mar, 2020

An astute marketing & communication professional, Entrepreneur, StoryTeller and Mentor  with over 18 years of experience, hemaang loves writing & expressing his opinion on various topics. Apart from writing some of his hobbies include reading, running marathons and driving long distances and meeting new people.  

How Digital Marketing Affects Consumer Buying Behaviour?

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How Digital Marketing Affects Consumer Buying Behaviour?

All brands want to attract more and more customers through digital marketing, but how do you think your customers react to it? 

Have I got your attention yet?

There has been a huge transformation in the marketing trends caused by digital marketing. Very few industries have witnessed such tremendous change. Considering 58 percent of the global population uses the internet actively (source: Statista), more and more brands want to promote themselves through digital marketing since most of their target audiences are scrolling on their phones and laptops than reading newspapers or magazines.

Research before making a purchase 

Easy accessibility of the internet facilitates the consumer in researching before investing in the product. According to Boston Consulting Group analysis, 85 percent Indian consumers check at least 2 kinds of data before they buy. In real estate, 49 percent of growth was seen in the search related to affordable housing according to Google internet search data. 

Convenient access gives power to each user to become an influencer. Since there is so much content on the internet being published by the brands, it has become very easy to research and compare online. More open to experiment

In the olden days, consumers were loyal to certain brands and were quite sceptical to invest in other brands. However, nowadays the consumers have become more experimental. These smart buyers accept better features and facilities with open arms.

Word-of-mouth marketing

No, we are not talking about your family and friends praising a certain product, we are talking about the reviews that consumers add on the internet. They do not shy away from posting negative reviews if the product or service is not up to the mark. Sometimes even your competitors can put negative remarks online to discredit your brand. This digital word of mouth immensely affects the reputation of the brand in the mind of the buyer. Consumers’ decisions have become highly dependent on what current users think of the product. Ratings, testimonials and customer reviews have the power to make or break the brand.

Expect personalized experience

To really stay in the game brands have to really work hard to not only offer a good quality product but also provide flawless customer service. Modern consumers consistently look for a personalized experience. 56 percent Indian consumers chose to pay extra for a customized product according to Boston Consulting Group.

So now you know the importance of the right kind of digital marketing since it has grown tremendously and will continue to, for a long time. The active internet users were almost 4.48 billion till October 2019 (source: Statista) and this number is only increasing by the day. Your customers are, or soon will be searching for you online, so make sure you are there to assist them.

By : Hemaang Gandhi

 

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Maturity Beckons Change, So We Did

Maturity Beckons Change, So We Did

Recently, we celebrated Rioconn’s 10th Anniversary!

Yes, it’s been 10 years of an idea which was cultivated into a passion and the rest is history!

Colossal numbers of well-wishers called up, received many messages and flowers too!

However, there is something different about this anniversary from earlier ones. Of course, a decade of creativity is a significant difference, but the more important one is that we meditated on our brand positioning and decided to give it a complete turnaround.

But first I wish to say that some of you really asked me a few thought-provoking questions. And I’ll answer one of them today.

Here is an interesting one-Considering our current speed of growth – what difference would we have created by adding or reducing 50% aggression?

My immediate response to this was for producing good advertising do you really care for aggression?

However, when I pondered upon the question with more seriousness, I realized that if I ever become satisfied with my growth I’ll become stagnant. So thinking of being less aggressive is out of the question and quite frankly, redundant. The world is propelled by change and change is achieved by the ones who are hungry to challenge the status quo.

And the secret is, to be always hungry.

So I want to be propelled by the quality of my hunger not its quantity.

Now all that is left for me to do is to pursue uncompromisingly better quality, with myself and from those I surround myself with.

What we needed was a metamorphosis!

I am a firm believer that superficial makeovers do not last long. Hence while thinking of the transformation, we also thought of why and what will it signify and how we as an organization will take it? And how my team members will follow it in their routine at Rioconn.

So here is the story behind it: the new identity came up due to a tectonic shift in our ideology and the way we are pushing the boundaries of BOLD advertising, inspired by the people who will take up the mantle of this change. The things that will not change in Rioconn is our Commitment and Transparency.

THE PUSH

It all started with a rectangle, the fundamental shape where each side is a reflection of the other. It’s like an agency-client partnership, where whatever the client needs, is reflected in the agency’s work. That is the conventional order of things as they are! But we are not convinced. There has to be something more. As it turns out, all it needed was a little push that transmuted this rectangle into what it is now-

The push provokes Progress

Decimates The Rigid

Propels The Immovable

& Transforms The Immutable

It is the atomic, subatomic, and galactic force of creation – from the Big Bang to the birth of a child, The Push is all it takes and all that it needs. It’s the ebb and flows, the alpha and omega, the holistic system of systems that into one vast and immense, inexorable, interwoven, interacting, multivariate, dominion of ideas.

Ideas that are pushed by insights and informed by inquiry and investigation.

In conclusion, I can boldly say that I am proud of our legacy, and collectively, we’re in pursuit of bolder and better ideas that will resonate with the world in the time to come.

Be the witness, with us!

By : Hemaang Gandhi

TV And Web Series — A Way To Go In Marketing!

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TV And Web Series — A Way To Go In Marketing!

Moment Marketing – New Way Of Marketing

TV and Web series are something which are trendy and interesting at the moment. There are reasons for a brand to start off with digital marketing through TV and Web series, but the major one is the connectivity and the power of choosing the audience. Brands started using it as a new way of promoting their products and creating a brand image among the large masses.

Apart from this, there are other external factors like sports, sitcoms, films, news, memes, and various challenges, etc that are integrated with the digital medium. These factors are new ways to advertise a product or a brand. One of the recent examples is of the TV series ‘Game of Thrones’, which was recently used by many brands on various platforms.

Series came to spotlight!

It’s a given fact that in recent times TV and web series have gained tremendous popularity. The demand is not just among youngsters but also among the brands. Whether it is an Indian or Western series, brands have made a point to use them at the right time.

Recently, some of the most used series by the brands for marketing are ‘Game of Thrones’, ‘Sacred Games’ and ‘FRIENDS’. These series are equally popular in India and Western countries. Therefore, brands use such series for better connectivity of their products.

Let’s have a look at a few of the advertisements which have integrated these series in their communication!

Game Of Thrones

Durex — The brand created a buzz on social media by using GOT for its product Durex extra. The fan’s disappointment for the GOT climax was used here. It shows that maybe you are disappointed with the GOT climax but Durex will never disappoint you. Btw, this was not the only creative made on the theme of GOT by Durex.

Oreo — They made a whole new Introduction video of GOT using biscuits and cream to give a starkly winter feel. There are quite a lot of details recreated in this video.

Sacred Games

Swiggy — The brand used one of the most popular dialogues, ‘Yeh Kukoo Ka Jadoo hai’ from Sacred Games, for better connectivity with the audience.

Mother Dairy — They also did something similar to Swiggy, just tweaking the dialogue by the lead character in Sacred Games. Which later turned out to be an evergreen meme-generator topic. Series do have a long way to go and so does the branding through it. A brand uses popular series for its own benefits and that is a good choice, as half the job is already done with the series already being popular. This is also known as Moment Marketing. It capitalizes on having just the right message at the right moment, while it is always magically spontaneous.

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