Top Digital Marketing Agency In India
Advertising in India has changed over the years. Advertising in general has taken pace over digital mediums since the last 7 or so odd years. Technology and the modern approach have always been a struggle among the Indian masses. But look how they’ve turned out in the world of today. It took time to adapt, […]
There’s Always Something New with Twitter
Do you sometimes wonder how far along did Twitter come since the inception in 2006? The platform started as a content sharing platform and has evolved into something of prime importance in the fast-paced, ever-dynamic digital world of today. Today, when the world connects sitting at home, Twitter is where you get all the updates […]
Say Hello To Nostalgia Marketing!
Now more than ever, people are holding on to happy memories of the past to cope with the uncertainties of the present. How can you as a brand make the most of this consumer insight? Say hello to nostalgia marketing! A ray of hope for marketers, where they tap into happy memories dear to consumers […]
How Reels Are Changing Our Real Life?
There is not a single soul who hasn’t heard the song – “Main Tera, Main Tera, Main Tera”. Even hardcore Indie lovers might have to listen to this dreadful song (No offense) over and over again on their Instagram feed. But that’s how Instagram’s algorithm works. After the Tik Tok ban, Mark Zuckerberg immediately launched […]
In Search Of A Trending Format, We Are Losing Original Content
Trending formats, moment marketing, viral parody songs. What started as a fun way to interact with the audience in 2019, is now a nightmare for an advertising agency. Brands/Clients are demanding more of such “engaging content” to bag some profile interactions. But what these brands are unable to realize is the IRRELEVANCE of those moment […]
How To Design A High-Quality Brochure
Designing a brochure can be both exciting and challenging for a graphic designer. A well-designed brochure makes sure that you leave a lasting impression on your readers. The powers of a high-quality brochure are manifold: it can educate the readers, convey credibility and authority of the company, increase the target audience, and persuade consumers to […]
BRAND IDENTITY DESIGN: A BEGINNERS’ GUIDE PART II
Here, we have the second part of brand identity design. Continuing the previous article, we are going to go further deep into the brand building process where design plays a major role. Brand personality Your clients and customers are looking for an experience tailored to their needs. So, back your design with genuine personal interaction. […]
Revamping India’s Digital Media Landscape
With a meteoric rise of digital platforms in India, citizens have been blessed with the boons of modern technology. Unfortunately, some disturbing developments have also taken place with the rampant spread of fake news and pornographic content on social media, and sexually explicit content on OTT platforms. To address the growing concerns surrounding lack of […]
BRAND IDENTITY DESIGN: A BEGINNERS’ GUIDE PART I
Brand identity shapes the success of a business. It is how customers perceive your brand. The different aspects of a brand identity such as design, content, and value, drive the target audience towards the ultimate business goal. But where to start from? Out of the five senses of humans, sight is the one where you […]
RIDING THE MOMENT MARKETING WAVE LIKE A PRO
It’s no surprise when small brands/regional brands skip on moment marketing. To capture a trending moment, the key is to stay relevant with the moment and associate with the brand. From searching for the answer to #WhereIsMe to questioning WhatsApp’s privacy issues, we made sure not to miss a single trend! Having an array of […]