The Pen Powerplay – Duel between the Reader’s Writer and the Buyer’s Writer in Advertising
aa
Troubles, Troubles, Troubles! Starting at $8
aa
A Smaller Agency Number Builds A Greater Brand
This world is a Pool of Brands. Not a pool, but an Ocean; a big Ocean of 500,000 Brands according to Nielsen Media Research. Interestingly, there are some brands that are at the epitome of prominence and trademark, so preferred that the brand name have replaced the product they actually offer! One such name is […]
IPL – A Festival for Brands
The Indian Premier League (IPL) is a men’s 20-20 cricket league wherein ten different teams from ten different cities/states of India compete with each other. This league was founded by the Board of Control for Cricket in India (BCCI) in 2007. Even though IPL is an Indian league, it is a Global Phenomenon. People from […]
The Preferential Treatment of Language in Digital Advertisement
Every brand has an intangible face…a winning strategy of omnichannel presence. Yet in today’s world, every brand chooses an ideal digital platform to communicate with their audience. The evolution of digital presence has undoubtedly helped thriving business feeds on generating engagement. One of the prominent ways they choose is through social media platforms. Not to […]
Overcoming Omicron – A Guide To Help Your Business Digitally
Is it 2022? Is it still happening? How long is it going to continue? Will humankind be able to come out of it? There is only one answer to many more such questions and it is- “Patience”. Just about a month ago, we were so poised and bullish about our 2022 business plans but this […]
Glancing Back, Gazing Forward
How quickly has the year passed! And yet, some memories of 2021 seem too distant. Well, at least this mixed bag of a year is finally over. Up until now, we were in the pursuit of peace, health and wealth (in that order), it seems we can expect a lot of surprises from 2022, starting […]
The Ultimate Equilibrium
How do you think an ideal agency should function? In just one direction? With just a couple of tricks up their sleeves? Like freelancers? No. The real answer is quite simple. Simpler than you could imagine. Alright, here it is (are you ready to get your minds blown?). Work with a holistic approach. It’s that […]
The Front-Back End Roulette
Digital Advertising on the many mediums of media online can be bifurcated into 2 purposes-Brand Awareness and Lead Generation. Brand Awareness is where you create, generate and conceptualize communications and creative designs to lure people into following the brand and keeping up with it. It mainly revolves around the quality and quantity of content that […]
The powerful bond between Digital & Conventional Advertising
The Advertising Market of India has revolutionized over the years. When someone asks about the top 10 advertising agencies in India, the list obviously will be different for all, depending upon the geography and the experience that they hold in the national/international market. As the industry grew more dynamic over the years, advertisements changed media. […]