Blockbuster Bollywood: A Boon for Brands
Quick quiz for the Bollywood geeks! Remember the washing powder, Rajpal Yadav’s character Pandya used in ‘Chup Chup Ke’? The phone, Shah Rukh’s character Rahul from ‘Chennai Express’ threw away from the train? […]
WHY CREATIVITY IS A MYTH?
Let me make my point by talking about something that all “creative” people love to talk about when they have nothing else to say, The Creative Process™. Let’s specifically talk about copywriting since I’m a copywriter and I don’t know anything else. BRIEFS The process starts with a brief. You get a brief and it […]
Celebrity or Narrative: Who/What Brings the Luck?
Okay, this one is a tricky question and the answers can harm those who are seeking a diplomatic response. Ever heard the term, “Content is the KING”? Well, I wonder, why is this even a question? This statement is not some kind of a joke & the world isn’t just mad saying it again & […]
Is Strategy becoming a loose word that is being thrown around like tantrums?
Let’s address the elephant in the room, ‘Strategy’. The ubiquitous buzzword of the advertising and marketing universe. Everyone wants the ‘STRATEGY’, everyone wants to talk about strategy, everyone wants to form the strategy, everyone wants to go ahead with the strategy, everyone is blaming the strategy, everyone is admiring the strategy, and everything is just […]
Is it fair for OTT platforms to show ads even after paying for a subscription?
Fair is quite a misunderstood word. Fair and unfair are quite subjective to the context and the respective people who are a part of the process. In a day and age where avenues of advertising are continuously increasing and technology is taking center stage to show us new and innovative ways to take a brand […]
THE ART OF ADAPTING FOR GEN-Z
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The Pen Powerplay – Duel between the Reader’s Writer and the Buyer’s Writer in Advertising
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Troubles, Troubles, Troubles! Starting at $8
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Can A Pandemic Like COVID-19 Change Indians And Their Mindset Towards Society?
Even amidst this chaotic situation, somewhere deep down we are rejoicing the delightful chirruping of the birds, the whistling sound of the fresh breeze, and the raindrops splashing on our window glass. Now that nature is healing itself, and has given us some time to introspect our lives, let us look back and think what […]