A Walk-through “The Push-kar Mela” Of Rioconn
A company’s culture is the bloodstream of that organization. But for an advertising agency, it is the soul. You see, it is the company environment that holds the creative juice. The continuous communication between different ad professionals squeezes out the best of ideas. But the culture at Rioconn is a tad different. Is continuous communication […]
Are We The Best, Or What?
Though we don’t really like to blow our own trumpet, there are numerous achievements we will be taking the credit for in this article. And anyway, we are not saying we are the best advertising agency in this country, but we have surely taken a great place in the top ad agencies of India. That […]
Is Digitization And Internet Usage Creating A New Gender Gap?
The new digital reports published by We Are Social and Hootsuite suggest how digital, mobile, and social media have become an integral part of our lives. It states that more than 4.5 billion people now use the internet, more than 3.8 billion people are active on social media, and nearly 60 percent of the world’s […]
The Art Of Campaign Design
In one of my recent conversations with a leading real estate developer who is known for his transformational abilities, I found out he was dissatisfied by many brand communication experts and their brief execution skills in campaign design. He asked me to personally take interest so the outcome may exceed his expectations. The initial conversations […]
How Digital Marketing Affects Consumer Buying Behaviour?
The term minimalism is also used to describe a trend in design and architecture where in the subject is reduced to its necessary elements. Minimalist design has been highly influenced by Japanese traditional design and architecture. In addition, the work of De Stijl artists is a major source of reference for this kind of work.