The Rise and Fall of “Paneer Ne Matar Ko Dhokha Diya” Trend: A Lesson for Brands
“Paneer, tum mujhe kabhi dhokha nahi doge na?” Doesn’t this line sound familiar? This was one VIRAL TREND that was everywhere on social media. Views kept multiplying into hundreds and then thousands. Even brands started noticing how such baseless content was dominating audience attention online. Despite despising such content, millions of people ended up watching […]
Rebranding: What it is, Why it’s Important, Strategies, and Examples
In today’s era of lightning-fast digital development, it is essential for companies to be not only up-to-date but also innovative and easily remembered by their customers. One of the best ways to do this? Rebranding. Whether by redoing your entire visual identity, changing the name, or adjusting the target market, rebranding the company can inject […]