The Ultimate Equilibrium
How do you think an ideal agency should function? In just one direction? With just a couple of tricks up their sleeves? Like freelancers? No. The real answer is quite simple. Simpler than you could imagine. Alright, here it is (are you ready to get your minds blown?). Work with a holistic approach. It’s that […]
The Front-Back End Roulette
Digital Advertising on the many mediums of media online can be bifurcated into 2 purposes-Brand Awareness and Lead Generation. Brand Awareness is where you create, generate and conceptualize communications and creative designs to lure people into following the brand and keeping up with it. It mainly revolves around the quality and quantity of content that […]
In Search Of A Trending Format, We Are Losing Original Content
Trending formats, moment marketing, viral parody songs. What started as a fun way to interact with the audience in 2019, is now a nightmare for an advertising agency. Brands/Clients are demanding more of such “engaging content” to bag some profile interactions. But what these brands are unable to realize is the IRRELEVANCE of those moment […]