10 Nov The Ultimate Equilibrium
How do you think an ideal agency should function? In just one direction? With just a couple of tricks up their sleeves? Like freelancers? No. The real answer is quite...
advertising agencies
10 Nov The Front-Back End Roulette
Digital Advertising on the many mediums of media online can be bifurcated into 2 purposes-Brand Awareness and Lead Generation. Brand Awareness is where you create, generate and conceptualize communications and...
06 Apr In Search Of A Trending Format, We Are Losing Original Content
Trending formats, moment marketing, viral parody songs. What started as a fun way to interact with the audience in 2019, is now a nightmare for an advertising agency. Brands/Clients are...