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Overcoming-Omicron

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Overcoming Omicron – A Guide To Help Your Business Digitally

Is it 2022?

Is it still happening?

How long is it going to continue?

Will humankind be able to come out of it?

There is only one answer to many more such questions and it is- “Patience”.

Just about a month ago, we were so poised and bullish about our 2022 business plans but this sudden bump has put things on hold for many. The silver lining is that we are better prepared to handle the wave due to the tragic mortality rate in the last surge. This time we are determined for history to not repeat itself and it shows in 150 Cr single or double dose vaccination. Almost 70% of the population has been administered the first dose.

The impact of vaccination, as well as the comparatively lower severity of Omicron, would likely result in a less tragic situation. But that doesn’t mean we lower our guard, otherwise, we might end up endangering our at-risk population with an overall higher case incidence than the last surge. However, if we maintain caution, we’ll not only get through but also become immune to COVID as it gradually becomes a part of our life.

Is Omicron a challenge to your business?

Yes, if you are still heavily dependent on footfall and have not taken adequate steps after the first and second surge of COVID to overcome those pitfalls. Also, businesses that especially rely on experiential engagement involving touch, use or feel of the product will also be affected.

Impact of Omicron on footfall-sensitive business?

Compared to others, the impact will stay longer on footfall-sensitive businesses. This is in line with the past observations. However, since people are becoming more habituated to Covid19 and its strains are getting milder, it is highly likely that Omicron’s impact would be comparatively lesser. Once the peak is achieved and cases start reducing, footfalls will automatically start improving at the malls, multiplexes, and hi-street areas.

How to deal with the Omicron challenge digitally?

Despite a likelihood of minimum adverse impact, it is prudent to take measures that safeguard your business. The best way forward is to plan your marketing activities & spend as per the 3 phases of Omicron

Phase 1 – Sympathize; stay in your TG’s social feeds with the right message as a socially responsible brand.

Phase 2 – Engage; somewhere around the peak when the TG is more or less working from home, give them the content that can increase your engagement. Ask your TG some amusing or funny questions about your brand, give them prizes from your product kitty.

Phase 3 – Build. In the post-peak phase, where people are experiencing some relief from the COVID and subsequent restrictions, the time is right to talk out loud about the brand or product. Creatively remind people about the benefits of your brand or product and the possibilities of procurement through online means.

This phased methodology will help you earn a place at the top of your TG’s mind even during a testing time. And the value of top-of-mind awareness is very clear; if you’re the first brand people think of, it makes your marketing efforts a lot more effective.

Stay Safe – Stay Healthy!

By : Hemaang Gandhi

Overcoming-Omicron

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Glancing Back, Gazing Forward

How quickly has the year passed! And yet, some memories of 2021 seem too distant. Well, at least this mixed bag of a year is finally over.

Up until now, we were in the pursuit of peace, health and wealth (in that order), it seems we can expect a lot of surprises from 2022, starting with #Omnicron.

Although the exponentially rising infections are a cause for worry, the most hopeful news has been that it is likely less severe than the second wave. No reason to drop your guard just yet but let’s have faith in the promise of tomorrow.

I’ll level with you, I have an optimistic outlook for the year 2022 for I believe it will bring about some fundamental changes for the better in all the industries, starting from Infrastructure. In fact, the government will inject significant investment in this sector owing to the upcoming state elections. Some key projects will get significant push as we’ll strive to surpass the 7.5% growth achieved in the year 2021 with many large projects coming to fruition that started earlier in 2020 / 21. Since good infrastructure is not only the engine of economic growth, it is also the rallying point of this government.

As for our industry, digital will further entrench its roots and expand its reach. According to Zenith’s Advertising Expenditure Forecasts Report, digital advertising is set to exceed 60% of global ad spend for the first time in 2022, reaching 61.5% of total expenditure. Further in digital I anticipate the following: 

  1. Digital & Social Media Marketing will become more self-aware and outcome centric.
  2. Facebook is not going anywhere, it’s going meta – promising enhanced experience & effectiveness 
  3. Though minimal is a mandate, long form copy and videos will rule the year. 
  4. As LinkedIn goes vernacular, its utilization will become more vital with an independent strategy around it. 

 

With consumer sentiments turning positive and brands’ willingness to spend more on advertising, things seem to be on the mend for now. I foresee the number of pitches will go through the roof, and the teams with the right talent and processes will do wonders in 2022. 

Wishing you all a very prosperous 2022. 

By : Hemaang Gandhi

how to work with holistic approach

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The Ultimate Equilibrium

How do you think an ideal agency should function? In just one direction? With just a couple of tricks up their sleeves? Like freelancers? No. The real answer is quite simple. Simpler than you could imagine. Alright, here it is (are you ready to get your minds blown?). Work with a holistic approach. It’s that simple.

Now, the process sounds lengthy but with the right resources, it’s quite an achievable target. The next part is giving equal attention to all three- Analysis, Creative Processes, Backend Operations. The most beautiful part about it is that all three of these stages consist Research, Ideation, and loads of Brainstorming. And that in turn is something that is enjoyed by top agencies of Ahmedabad 😉.

Research shows you opportunities and they guide you to rediscover insights to find a new perspective. Be it drafting communication & design or building an audience base or engineering a strategy, everything has to be given its own share of time. And that, is precisely how a 360 Advertising Agency functions.

Let’s put the aforementioned processes stage-wise:

Analysis

  • Audience Research
  • Market Research
  • Trend Research
  • Geography Research
  • Competitor Research
  • Audience Behaviour
  • THOROUGH PRODUCT/ SERVICE RESEARCH

Creative Processes

  • Communication Drafting
  • Design Ideology
  • Brainstorming
  • Ideation & Execution
  • Aesthetic Alignment
  • Story Building
  • Sales Oriented Communication
  • Purpose Identification
  • THOROUGH PRODUCT/ SERVICE UNDERSTANDING

Backend Operations:

  • Geographic Research
  • Demographic Research
  • Targeting Strategies
  • Lead Generation Strategies
  • Ad Strategies on Social Media, OTT Media and WWW
  • Trend Following
  • Influencer-Driven Marketing Management
  • Third Party Expenditure Management
  • THOROUGH PRODUCT/ SERVICE COMPREHENSION

And all this aside, a capable, determined and most importantly a persuasive Client Servicing team can help you work all the magic flawlessly. 

How do we know all this? We’re there…right there. If you’re looking for a holistic Advertising Agency in Ahmedabad, you know where to find us.

 

By : Shrijay Parikh

Brand Awareness

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The Front-Back End Roulette

Digital Advertising on the many mediums of media online can be bifurcated into 2 purposes-Brand Awareness and Lead Generation. Brand Awareness is where you create, generate and conceptualize communications and creative designs to lure people into following the brand and keeping up with it. It mainly revolves around the quality and quantity of content that is created. Lead Generation, on the other hand is about bringing in the business. Be it ads on the backend or lead generation campaigns, it is all meant to SELL a service or a product.

These two aforementioned verticals are managed on different fronts of execution. Awareness is a part of the front-end processes, while ads and lead generations are a part of the back-end processes. A complete 360 approach is what brings you the results that you have expected or looked forward to.

Now, the latter part- Lead Generation is where funds and money play a pivotal role. But that never means that you’ll have to spend exorbitant amounts to get results. It’s always about how you strategize.

The common myth of online advertising is that it soaks up a lot of funds; which is absolutely untrue, given that you understand how to manage the expenditure. For example, if the targeting is more precise and the relevance of your audience matches the relevance of the brand, then the results are automatically refined and hold a better value as compared to bogus leads that can be generated, well, in any way.

With an ideal strategy, tailor-made approach and relevant targeting the cost of leads can go lower. Planning and strategizing to take an approach beyond the regular can keep your lead cost below ₹150. The obvious question then, is why spend more on a lead that you can get for cheaper?

If you can’t find an answer for that question, maybe our digital team can help you out. Get all your questions answered first, and then take an all-new approach for better results. Sounds better, doesn’t it?

By : Shrijay Parikh

The powerful bond between Digital & Conventional Advertising

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The powerful bond between Digital & Conventional Advertising

The Advertising Market of India has revolutionized over the years. When someone asks about the top 10 advertising agencies in India, the list obviously will be different for all, depending upon the geography and the experience that they hold in the national/international market. 

As the industry grew more dynamic over the years, advertisements changed media. What began with print later reached the media, and now is compatible with Social Media platforms that everyone aspires to be part of. 

Earlier advertisements used to revolve around us, the people. That has significantly changed now. It’s us revolving around the billions and trillions of advertisements that are precisely targeted for the groups that we’re directly or indirectly a part of.

On the list of top 10 advertising agencies in India, every agency has expanded itself into these two formats of advertising. All in all, agencies are now working towards a 360-degree approach in advertising, and the brands of the modern world are precisely looking for that. 

The synchronized approach over both mediums- conventional and digital can help a brand reach more masses. While the central messages and the products can be advertised with a heavier budget to raise awareness and can be exhibited in all their glory, the digital end can always offer the extension of the idea with a more lucrative and creative approaches. This can help a brand create awareness and then hammer the awareness into the audience’s lives.  

Pick out any one of the top 10 advertising agencies in India, and they will suggest both approaches. Taking both routes is not just for new, upcoming brands, but also for established brands that want to keep themselves alive in every way possible.

This synchronization between digital and conventional advertising is what promises growth in today’s dynamic times. So why stick to one when you can explore the unlimited possibilities that arise from both?!

If there’s a list of the top 10 advertising agencies in India that offer conventional and digital advertising, we’re sure that we deserve to hold our spot there. 

Top Digital Marketing Agency In India

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Top Digital Marketing Agency In India

Advertising in India has changed over the years. Advertising in general has taken pace over digital mediums since the last 7 or so odd years. Technology and the modern approach have always been a struggle among the Indian masses. But look how they’ve turned out in the world of today. It took time to adapt, but the wave of Digital Marketing has been rising since.

From conventional, to digital marketing has its own set of rules. We think of those as guidelines that help us advertise better and help you choose better. Any top digital marketing agency in India looks towards understanding their audience first. That’s where you get insights, where you understand behaviour, post which you begin to plan the communication.

It’s quite necessary for a brand to be perceived in its own unique way when each industry has n number of competitors. Now, when you have number of parameters to define yourself unique, you just have to focus on one. That’s where these top digital marketing agencies of India come into the picture. While you can concentrate on expansion of geography and resources to meet with the demands, these top digital marketing agencies of India might be creating the very demands for you.

The minute you get power to reach more than those you can reach conventionally, you are directly speaking to a few thousands, millions or even billions if you place your cards right. The difference between digital marketing agencies of India and top digital marketing agencies of India, is a never-ending approach to look for new possibilities. Possibilities that can show you wonders.

On an ending note of hypothetically guiding you to choose from one of the top digital marketing agencies of India, there are no precise places to look for it. But there is one that might deem helpful on your way to success. You know who we’re talking about. Try reading that name on the top, and half your questions are already answered.

Connect with us now to discover innovative strategies that drive real growth and competitive advantage.

 

By : Shrijay Parikh

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