If your brand walked into a party, would people stay or walk away? Discover how brand personality shapes perception, trust, and engagement with insights from a leading branding agency in Ahmedabad.
It’s 9 pm at a house party, and someone’s playing a fun playlist. You walk in, grab a drink, scan the room and within a matter of seconds, you’ve already clocked every personality type present. The talker, the non-talker, the one with the startup (your arch rival), so on and so forth.
Now here’s the interesting part: what if your brand walked into that party? Without any strategy deck or brand guidelines. No such “we’re a purpose-driven, people-first organisation” BS. Just your brand and how it actually behaves in the wild, at a party, with strangers who have no obligation to be polite. What would people do? Would they come over, drift away or quietly text a friend about how weird it’s being?
Most brands, if they’re being honest (only a handful) would not be the person everyone wants to talk to. Let’s find out where yours land.
Types of brand personalities at the party
These are anything but fictional personalities. You have met every single one of them. You may have worked with some, dated some, or you may as well in a past life have been one of them. The brand versions are equally real; you’ve scrolled past them, been retargeted by them, and received their weird push notifications.
First are the annoying ones who only talk about themselves. You ask how they’re doing and twenty minutes later, you know their gym routine, their opinion on their own haircut, the vacation they just got back from, and exactly why their way of making coffee is objectively better than others. And in the meantime you’ve not even said a single word and you are not sure if they will give you any space to talk. At some point you’ve just stopped buying whatever they are selling. They’re just… completely incapable of curiosity about anyone other than themselves. Every gap in conversation is just a loading screen before they talk again.
Then there are the ones who laugh too loudly at their own jokes. One reel they might’ve seen on how being funny and relatable works at parties. So now they will be “performing” being funny and relatable everywhere they go. They will keep dropping a meme reference from ages ago. They are trying, visibly and desperately, and everyone can tell. But their brand managers won’t understand that being relatable is not just about tone, it’s the result of years of personality building.
The third category are the ones you don’t want to cross paths with, they are like Uncle Colm from Derry Girls, oversharer and talks nonstop. You could just ask them where the bathroom was and forty-five minutes later, you know all about their childhood, their healing journey and their complicated relationship with their father. In brand form they are the ones who post a 2,000-word “our story” page about the founder’s 3am epiphany. You care about the environment, wonderful but can you ship on time? A hot take for such founders – talking about your values is not the same as having them.
There are also some who have a certain mysterious vibe to them that keeps everyone curious like what’s that about. They’re not trying and come off as very nonchalant. They would usually speak less but when they would, people stop to listen, mostly. This is something the brand should aspire to be where you don’t have to explain yourself constantly where your confidence is your brand strategy.
So, which one are you?
Before you say “we’re definitely the mysterious one” let me tell you everyone thinks that and that’s exactly the trap you don’t wanna fall into. The self-assessment is almost always wrong because the self is almost always the last to know.
Here’s a faster, more brutal audit. Answer them honestly, if you will:
- If your brand walked into a room, what would people do, would they come over and engage in a conversation, or drift away?
- Would anyone quote your brand the way they quote a person they find interesting? Has your brand ever said something genuinely interesting enough for a stranger to repeat it?
- If your brand disappeared tomorrow, would anyone notice?
The first step in becoming the person everyone wants to talk to is admitting you’ve been the one everyone’s been quietly avoiding.
How to become the person everyone wants to talk to?
The good news is unlike actual people at parties, brands can change. You’re not dealing with thirty years of conditioning and an avoidant attachment style. You’re dealing with decisions and some decisions can be made differently. Have an actual point of view to start with. There’s an interesting saying that goes “Interesting people say interesting things”. Brands that stand for nothing stand out for nothing. When brands say “we believe in quality” that’s not you bringing a point of view, that’s a legal bare minimum. A real point of view would mean taking a position on something that matters to your industry, your customer, your brand world.
The brands that answer the questions honestly and then do something about the answer are the ones worth talking about. The rest are still standing by the drinks table, monologuing.
If you’re ready to stop being the brand no one remembers, you know where to find us.
If you’re ready to stop being the brand no one remembers, the work starts with knowing who you actually are and having the right people in your corner to build from there. That’s what brand development services are for, the thing that makes someone walk across the room toward you instead of away.
We’re a branding agency in Ahmedabad that does brand development, brand reputation management, and the kind of honest conversation that most agencies skip because it’s uncomfortable. If you’ve read this far and felt even slightly called out, that’s a good sign. It means there’s something worth fixing. Among branding companies in Ahmedabad, we’d rather tell you the truth about your brand than tell you what you want to hear.
You know where to find us. – rioconn.tech/
