IPL – A Festival for Brands
The Indian Premier League (IPL) is a men’s 20-20 cricket league wherein ten different teams from ten different cities/states of India compete with each other. This league was founded by the Board of Control for Cricket in India (BCCI) in 2007. Even though IPL is an Indian league, it is a Global Phenomenon. People from […]
The Preferential Treatment of Language in Digital Advertisement
Every brand has an intangible face…a winning strategy of omnichannel presence. Yet in today’s world, every brand chooses an ideal digital platform to communicate with their audience. The evolution of digital presence has undoubtedly helped thriving business feeds on generating engagement. One of the prominent ways they choose is through social media platforms. Not to […]