How Reels Are Changing Our Real Life?
There is not a single soul who hasn’t heard the song – “Main Tera, Main Tera, Main Tera”. Even hardcore Indie lovers might have to listen to this dreadful song (No offense) over and over again on their Instagram feed. But that’s how Instagram’s algorithm works. After the Tik Tok ban, Mark Zuckerberg immediately launched […]
In Search Of A Trending Format, We Are Losing Original Content
Trending formats, moment marketing, viral parody songs. What started as a fun way to interact with the audience in 2019, is now a nightmare for an advertising agency. Brands/Clients are demanding more of such “engaging content” to bag some profile interactions. But what these brands are unable to realize is the IRRELEVANCE of those moment […]