16 May ARE BLOGS RELEVANT IN 2024?
The Internet has come a long way since its inception. Blogs were popular once but with the rise of social media platforms, the popularity of blogs has dropped. People prefer...
General
05 Mar Blockbuster Bollywood: A Boon for Brands
Quick quiz for the Bollywood geeks! Remember the washing powder, Rajpal Yadav’s character Pandya used in ‘Chup Chup Ke’?The phone, Shah Rukh’s character Rahul from ‘Chennai Express’ threw away from the...
27 Feb WHY CREATIVITY IS A MYTH?
Let me make my point by talking about something that all “creative” people love to talk about when they have nothing else to say, The Creative Process™. Let’s specifically talk...
13 Dec Celebrity or Narrative: Who/What Brings the Luck?
Okay, this one is a tricky question and the answers can harm those who are seeking a diplomatic response.Ever heard the term, “Content is the KING”? Well, I wonder, why...
12 Dec Is Strategy becoming a loose word that is being thrown around like tantrums?
Let’s address the elephant in the room, ‘Strategy’. The ubiquitous buzzword of the advertising and marketing universe. Everyone wants the ‘STRATEGY’, everyone wants to talk about strategy, everyone wants to form...