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The advertising world is forever unfolding and adapting. It is not changing but with the thought of playing it safe. However, it depends on the brand as well. Gen-Z has entered the market and HOW! Advertising agencies have come a long way from hoardings to reels. But there is ample moulding that the advertisers had to go through in between. To understand the bedrock of moulding content for Gen-z, one needs to get deep into

Hello, readers! Today I must talk about a really interesting topic: the epic battle between AI and human writers? Let’s get right into it and see who will win: will the algorithms rule supreme or will the human touch win out? Indeed, AI has come a long way in recent years. AI-powered content generators can produce articles at breakneck speed thanks to sophisticated algorithms and machine learning techniques. They can perform extensive data analysis, identifying

The world of advertising! Well, when it comes to writers in this field, you can often find two distinct types: the reader’s writer and the buyer’s writer. Let me break it down for you in a more conversational way. So, a reader’s writer is someone who focuses on captivating and engaging the audience through their writing. They craft compelling stories, use humour, and employ creative language to grab the reader’s attention and keep them hooked.

So, as far as the timeline is concerned, we’re at a point wherein we are absolutely unaware of what will happen with Twitter. Apparently, one of the platforms which people use for staying updated with the world is getting some updates of its own. And it’s clearly not making everyone happy… Everything about a $44 Billion deal suddenly seems to be going wrong. We guess Murphy’s Law applies literally everywhere. Anything that can go wrong,

This world is a Pool of Brands. Not a pool, but an Ocean; a big Ocean of 500,000 Brands according to Nielsen Media Research. Interestingly, there are some brands that are at the epitome of prominence and trademark, so preferred that the brand name have replaced the product they actually offer! One such name is Cadbury. Who hasn’t heard about Cadbury? We bet you have, right? Indian Market & Indian customers have a big place