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Are we underestimating the power of Influencer Partnerships in B2B marketing

Are we underestimating the power of Influencer Partnerships in B2B marketing?

Posted by Pearl Dhruv on  November 25, 2023
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Category: Business
Within the constantly changing world of business-to-business marketing, where data is king and spreadsheets dance, there is a subtle revolution gaining traction: influencer partnerships. Although influencers are well-known for their beautiful appearances promoting the newest cosmetic product or showing off far-flung trip places, the business-to-business (B2B) sector has been slow to adopt this kind of marketing. But what if we’re missing out on a goldmine of untapped potential? Remember the time when Mircosoft collaborated with

The Symphony of Content & UI to create an experience

Posted by Tanvi Wadhar on  November 23, 2023
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Category: Business
In a blink-and-scroll world where attention span resembles fireflies flitting through the night – here, one moment, gone the next, the battle for engagement has reached its peak. The digital age – where the currency of success is not gold or silver but those precious seconds/minutes a user chooses to spend on your content. In this cursory dance of glances, two unsung heroes emerge from the shadows, donning capes woven from pixels and words –
OTT platforms

Is it fair for OTT platforms to show ads even after paying for a subscription?

Posted by Shrijay Parikh on  November 21, 2023
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Category: General
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Fair is quite a misunderstood word. Fair and unfair are quite subjective to the context and the respective people who are a part of the process. In a day and age where avenues of advertising are continuously increasing and technology is taking center stage to show us new and innovative ways to take a brand or a product to more and more people, it’s important to be omnipresent. The question is, is your TG acknowledging
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Why You Should Hire An Advertising Agency

Posted by Rioconn on  September 29, 2023
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In today’s business landscape, there are various marketing roles within companies, which might leave you wondering: why should you consider hiring an advertising agency in Ahmedabad? Well, let’s dive into it. Marketing plays a pivotal role in getting your products or services into the hands of the public, and whether you’re a startup, a small business, or a larger corporation, you’ll need a strategy for effectively selling what you offer. Furthermore, agencies offer you flexibility.
How Do Indian Branding Agencies Charge For Their Creative Services?

How Do Indian Branding Agencies Charge For Their Creative Services?

Posted by Rioconn on  July 27, 2023
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A branding agency possesses the magical touch to elevate your brand beyond imagination. They meticulously craft the indelible first impression that lingers in your audience’s hearts forever. From defining the perfect tone, vision, and mission to creating captivating product packaging and a stunning website, a branding agency assumes full responsibility for every aspect. This becomes the compelling reason why people will unfailingly choose you over others. Irrespective of your business type, the power of attracting