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Let me make my point by talking about something that all “creative” people love to talk about when they have nothing else to say, The Creative Process™. Let’s specifically talk about copywriting since I’m a copywriter and I don’t know anything else. BRIEFS The process starts with a brief. You get a brief and it is usually either too brief or not brief at all. So, you have to ask again to get some clarity.

In the fast-moving world of online marketing, where things change quickly, using influencers has become a really strong strategy. Brands want real connections with their audience, and working with influencers is very important for that. In this article, we’ll talk about the important things to keep an eye on to make sure your influencer marketing campaign is doing well in 2024. Here at Rioconn, we know how important it is to be on top of

Okay, this one is a tricky question and the answers can harm those who are seeking a diplomatic response. Ever heard the term, “Content is the KING”? Well, I wonder, why is this even a question? This statement is not some kind of a joke & the world isn’t just mad saying it again & again & again. We might have thought people were wrong when they said, “After the 10th grade, life’s a smooth

Let’s address the elephant in the room, ‘Strategy’. The ubiquitous buzzword of the advertising and marketing universe. Everyone wants the ‘STRATEGY’, everyone wants to talk about strategy, everyone wants to form the strategy, everyone wants to go ahead with the strategy, everyone is blaming the strategy, everyone is admiring the strategy, and everything is just about STRATEGY. Once a word synonymous with careful planning, rigorous research, and consciously planned actions, it now seems to be

Relevant, irrelevant; I tell you these terms have created havoc since they have resurfaced with the Gen-Z. They’ve been adding quite a lot to the dictionary these days. Terms like cancel culture, slay, delulu, rizz and so many more have made their way to the millennials. And mind you, there’s a lot more floating around which will have to be accepted sooner or later. With terms that defy a current generation, or a rather specific